Plans that grow with your launches
Start free with pay-as-you-go. Upgrade when you need more storefronts, automation, and team tools. No surprises.
+ 2.0% platform fee on preorder GMV
For hobbyists testing a product idea or seasonal sellers running their first preorder.
- 1 active preorder storefront
- Stripe Checkout integration
- Hard cap + preorder window automation
- Basic order export (CSV)
- Basic email status updates
- Standard email support
- • PreorderPop branding on storefront
- • No custom domain
- • No SMS notifications
- • Manual status updates only
+ 1.25% platform fee on preorder GMV
For serious side-hustlers and small shops doing regular drops. Save with annual billing at $290/year.
- Up to 3 active preorder storefronts
- Custom themes + remove branding
- 1 custom domain
- Automated status sequences
- Supplier CSV templates + saved mappings
- Email support + onboarding checklist
- SMS add-on available ($10/250 SMS)
+ 0.75% platform fee on preorder GMV
For multi-SKU operators who run frequent preorders and need smoother operations. Annual billing at $790/year.
- Up to 10 active preorder storefronts
- Batch status updates + bulk tracking import
- Buyer self-serve order status page
- Segmented customer messaging
- Analytics dashboard (conversion, performance)
- Priority support (faster SLA)
- Additional domains at $5/month each
- Lower SMS rates ($10/400 SMS)
+ 0.40% platform fee (capped at $1,500/mo)
For small gift-shop chains and high-GMV sellers who need team access and reliability. Annual at $1,990/year.
- Unlimited active preorder storefronts
- Multi-user access + roles & permissions
- Webhooks/API access for advanced workflows
- Deliverability controls & domain authentication
- Dedicated onboarding + quarterly ops review
- Priority + escalation support
- Platform fee cap protects high-volume sellers
All plans include Stripe payment processing. Stripe fees are charged separately by Stripe.
Compare plans side by side
| Feature | Pop-Up | Launch | Studio | Shop Pro |
|---|---|---|---|---|
| Active storefronts | 1 | 3 | 10 | Unlimited |
| Platform fee on GMV | 2.0% | 1.25% | 0.75% | 0.40% (capped) |
| Stripe Checkout | ||||
| Preorder caps & windows | ||||
| CSV order export | ||||
| Custom themes / remove branding | — | |||
| Custom domain | — | 1 | 1 (+ add-ons) | Included |
| Automated status sequences | — | |||
| Supplier CSV templates | — | |||
| Batch status updates | — | — | ||
| Buyer self-serve status page | — | — | ||
| Segmented messaging | — | — | ||
| Analytics dashboard | — | — | ||
| Multi-user + roles | — | — | — | |
| API / Webhooks | — | — | — | |
| SMS notifications | — | Add-on | Add-on | Included |
| Support level | Email + onboarding | Priority | Priority + escalation |
Pricing questions, answered
Is the platform fee separate from Stripe fees?
Yes. Stripe charges their own processing fees directly. Our platform fee is a separate, small percentage on preorder GMV that covers hosting, automation, and fulfillment tools.
Can I start free and upgrade later?
Absolutely. The Pop-Up plan costs $0/month. You only pay the 2% platform fee when you collect preorders. Upgrade to Launch or Studio whenever you need more storefronts or automation.
What counts as "preorder GMV" for platform fees?
Preorder GMV is the total value of paid preorders collected through your storefronts, excluding taxes and shipping where possible.
Do annual plans save money?
Yes. Annual billing on Launch ($290/year) and Studio ($790/year) effectively gives you two months free compared to monthly billing.
What happens when I hit my storefront limit?
You can close an existing preorder to free up a slot, or upgrade to the next tier for more active storefronts. Closed storefronts and their data remain accessible.
Is there a fee cap on the Shop Pro plan?
Yes. Shop Pro caps platform fees at $1,500/month, so high-volume sellers are never penalized for success.
Start free. Upgrade when you grow.
Launch your first preorder storefront on the Pop-Up plan at no monthly cost. Only pay a small platform fee when you collect orders.